Mahindra Comviva penetrates African digital music space

BENGALURU: Domestic mobility solutions provider Mahindra Comviva has partnered with Mondial Multimedia, a leading partner of mobile media platforms in Africa. Mahindra Comviva says that this tie-up with Mondial Multimedia will further strengthen its digital music content portfolio in the continent.

With this partnership, Mondial Multimedia will provide the most popular content from local artists like Josey, Serge Beynaud, Force One, Arafat DJ, Zouglou Makers, Abou Nidal, Rico Amaj, TNT, DJ Leo, Molare. With over 300,000 tracks on board and over 200 Content Providers, Mahindra Comviva is one of the largest Content aggregator in Africa, Middle East and Asia. In Africa alone, the company has collaborated with over 150 content partners including local and international content providers/copyright bodies/ local artists and production houses in the region.

Speaking on the partnership, Atul Madan, Head of Digital Services, Mahindra Comviva said, “We are constantly working towards revolutionizing the music market in Africa by providing localized content, identifying independent artists and labels, and disseminating music across the region. Our partnership with Mondial Multimedia is a testament of our efforts in emerging as the leader in the digital music space. Mondial Multimedia works closely with a number of local artists to source an extensive selection of digital music content that cater to the diverse tastes of consumer’s in the region.”

He further added, “This partnership coupled with our proven expertise in deploying and managing music services for operators across multiple growth markets, will further drive the success of managed music services and infotainment services in Africa.”

Olivia Sandrine Braud-Mensah, Executive Director, Mondial Multimedia said, “We are pleased to partner with Mahindra Comviva in bringing a platform to empower the youth. Mahindra Comviva’s unrivalled expertise in digital music, VAS Technologies and deep understanding of the African market helped us bring this initiative to life. We bring a diverse range of content from Africa that will allow mobile operators to drive the quantity of users on their networks and meet the growing needs of subscribers across markets.”