Mahindra Comviva streamlines customer interaction with MobiLytx launch

NEW DELHI: Mobility solutions provider, Mahindra Comviva has today launched its MobiLytix Centralized Communication Manager, a unified and analytically driven communication platform that help operators to manage real time life cycle triggers and ensure their engagement with their customer is relevant, holistic and multi- channel.

MobiLytix Centralized Communication Manager provides a centralized communication platform that streamlines customer’s interaction with operator tools and systems, which has a positive impact on customer experience and operator revenues.

MobiLytix Suite provides marketers with data-driven marketing tool that helps them to deliver highly contextual marketing across multiple channels and on any device. Using MobiLytix suite marketers can acquire, analyze and apply information about customer context to orchestrate personalized, real-time interactions to drive revenue performance and gain competitive advantage. It delivers 800 million digital marketing messages per day and provides over 60% accuracy for churn prediction.