Mahindra Comviva’s new IRIS improves recharge experience in consumers

NEW DELHI: India’s home grown mobility solutions company and Tech Mahindra’s subsidiary Mahindra Comviva has launched IRIS, the newest addition to its Revenue Plus suite ─ a monetization platform for CSPs.

Comviva explains that Incremental Revenues through Incremental Sales (IRIS) unifies retailer and subscriber recharge processes by providing a seamless, congruent and concurrent recharge experience to both the parties. Subscribers are segmented across various categories and provided with an interactive best fit offer. The aim is to create a better value proposition and increase subscriber revenue. IRIS gives the flexibility of treating each customer and retailer differently and rewards their unique combination at various levels of the upgrade.

IRIS is an integrated channel management solution embedded with work force automation, which encompasses various functions like retailer incentivization, retailer self-help and channel self-help. It enhances retailer incentivization by tuning the value of each reward to the value/effort of the upgrade brought in from each customer. Further, it aids customers in service discovery through its customer self-help feature. Channel self-help one of the key features of IRIS enables telcos in broadcasting real time relevant sales and distribution related information to the entire field force.

The availability of real time information at the retailer and field executive level provides the impetus needed in the field for accelerating action planning and productivity.

Announcing the launch of IRIS, Amit Sanyal, Assistant VP & Head, Consumer Value Solutions Business, Mahindra Comviva said, “The effort put in by the operator for quicker ROI, revenue enhancement and incremental margins are often hampered by the lackluster approach followed by retailers who actually sell the products. Retailers are the sole influencers at the moment of truth which is the point of sale. At this point of opportunity, they can up/cross sell a pack, assist the customer in pack discovery or promote the operator’s brand over the competitors’. Incentivizing retailers is a must to make them operators’ brand ambassadors.

“Operators across the globe have shown interest in our IRIS solution as it helps them to unify the subscriber and retailer recharge journey as well as garner incremental revenue resulting in higher customer and trade satisfaction,” further added Sanyal.

Mahindra Comviva introduced its Revenue Plus Suite as a data-driven marketing tool to help marketers deliver highly contextual marketing across multiple channels and on any device. Using Revenue Plus marketers can acquire, analyze and apply information about customer context to orchestrate personalized, real-time interactions to drive revenue performance and gain competitive advantage.