Majesco to enable cognitive insurance products launch via advanced IBM Cloud

BENGALURU: Technology giant IBM has inked a five-year partnership with Majesco to jointly offer a new cognitive, cloud-based platform to help insurance carriers worldwide create new services on IBM Cloud. Majesco is a global provider of core insurance software, consulting and services for insurance business transformation.

The global partnership is expected to provide clients with significant benefits that speed the development of new customer services with predictive data analytics to help insurance providers bring new solutions to their clients. It also becomes the first in what is expected to be a wave of industry partnerships under IBM’s recently announced Industry Platforms business. The new unit was formed to build open industry platforms and the first comprehensive “as a service” solutions designed from the ground up for individual industries.

The joint IBM and Majesco offering will also provide a secure, global incubator for insurance companies to rapidly develop and launch new cognitive products and services via the cloud for clients. Majesco operates in eight countries in all regions of the world, including North America, Europe, Middle East and Asia, and will contribute advanced software to this offering for property and casualty insurance, general liability insurance, life, annuity, pensions and insurance that improves speed to market, customer retention and business processes while responding to regulatory changes.
IBM will contribute Watson and other cognitive application programming interfaces (APIs) that will run on IBM Cloud.

This will allow insurance companies to better analyze, price and understand business risks using new data sources and add an engaging and personalized advisory interface to their services. IBM continues to lay the foundation for the API economy by opening up new opportunities to create different kinds of business models via the cloud that can increase customer satisfaction through more personalized services and expanded partner networks – a catalyst for digital transformation.

“The integration of IBM Cloud and cognitive capabilities with Majesco’s market-leading core system for policy, billing and claims will allow for new, innovative products and services for insurers,” said Ketan Mehta, Majesco CEO and co-Founder. “This partnership underscores our commitment to accelerate new business services to our clients by providing them technology to transform their insurance business models.”

According to IBM, the insurance industry today is facing multiple forces of change that include rapid digitization, changing demographics, rising customer expectations, challenging economic environment and expanding risk of sophisticated fraud . IBM Watson and other cognitive capabilities will provide insurance underwriters and actuaries with improved insights into both customer and external data to help reduce risks from claim fraud, consolidate and streamline processes to improve pricing and increase the efficiency of underwriters. These advances can help to ultimately drive a more competitive insurance marketplace.

“IBM is making a strategic shift to unlock new value for clients through platform solutions -- industry by industry -- that combine IBM Cloud, our cognitive capabilities, new offerings we're building and the specialized capabilities of ecosystems providers," said Bridget van Kralingen, senior vice president, IBM Industry Platforms. "Our insurance clients are facing huge pressures to modernize their business models, keep pace with the explosion of data, transactions, regulatory requirements, and new expectations for the experience of individuals. This partnership with Majesco will accelerate their digital transformations and allow them to discover new insight in the data flowing through their existing processes."