BENGALURU: Airtel M-Commerce Services (AMSL), the wholly-owned subsidiary of India's top telecom service provider Bharti Airtel, has appointed YTS Co-Founder and CEO Manish Khera as its CEO.
AMSL acquired digital financial company YTS Solutions in order to expand its presence in mobile commerce segment.
Airtel would integrate the payments and remittance businesses of YTS and this acquisition will expand Airtel’s portfolio in the mobile commerce segment and bring in a host of new product capabilities targeted at migrants in urban cities and their families in rural towns and villages, a release said.
Once appointed, Khera will be a part of the Airtel Management Board and report to Gopal Vittal, MD and CEO of Bharti Airtel (India and South Asia).
"I am now excited at the opportunity of working with India’s largest telecom company and leading its vision of delivering a transformed m-Commerce experience for million across the country," said Khera.
Khera is a recipient of several honours, including “Young Global Leader-2011” by World Economic Forum, “Entrepreneur of the Year” by EY, and the “Forbes India Leadership Award – 2012” in the “Outstanding Start-up” category. Prior to founding YTS, he was MD and CEO of FINO Pay Tech Ltd, and earlier worked in ICICI Bank.
In 2011, AMSL had announced the launch of Airtel Money – India’s first prepaid mobile wallet by a telecom services provider. In January 2015, AMSL applied to Reserve Bank of India (RBI) for a Payments’ Bank License