Meizu launches new smartphone-Meizu M5

NEW DELHI: Chinese Smartphone manufacturer Meizu Technology (Meizu) has expanded its product range in India with the launch of new smartphone Meizu M5. The new device is available in 2 exciting colours being blue and gold.

The new and stylish M5 smartphone comes as 32 GB variant only. Meizu M5 will be exclusively available on Tatacliq.com for Rs 10,499 only.

Meizu has exclusively tied up with Tatacliq.com to sell M5. This strategic tie up between Meizu and Tatacliq.com is being seen as a significant move by company to explore a completely new market segment in India.

"Meizu M5 has a 5.2-inch screen with the 720P 2.5D glass, which looks natural and beautiful with its pixel density of 282 PPI. The fully-laminated HD display of the M5 is based on IPS technology for a crisp image quality, while the integrated blue light filter automatically adjusts blue light emission to reduce eye strain," a statements aid.

Powered by an octa-core processor with the Mali-T860 GPU, M5 provides powerful and efficient performance. M5 is equipped with fingerprint identification and fingerprint payment options as mTouch 2.1 and mBack home button which ensure to offer a safe and swift user experience to customers, like never before.

The new M5 comes with a powerful battery of 3070mAh providing a long standby time. Additionally, the improved battery optimization features in Flyme operating system makes sure that the battery lasts even longer.

"For photography enthusiasts, the smartphone is equipped with 13-megapixel rear camera which supports PDAF focusing with a large f/2.2 aperture which makes the photography a great and easier experience in an unprecedented way. Additionally, 5.0 megapixel front camera is equipped with a large ƒ/2.0 aperture, for optimum performance even under low light conditions," it said.

The premium dual-tone flash delivers an accurate white balance. Furthermore M5 comes with an advanced FotoNation 2.0 intelligent beautification feature which is embedded in combination with the already existing Face AE: facial exposure strengthening technology.

Commenting on the launch of Meizu M5, Leon Zhang, Meizu Marketing Head, South Asia said, “We had launched M5 in China market a few months ago and within a short span of time, this particular model bought various accolades for Meizu’s M series. This overwhelming response further inspired us to introduce this device in Indian market which evidently is one of the key markets for Meizu.

He further added “With this launch we have added another channel partner that you can buy Meizu m5 from – Tataclique.com. This association is a significant effort of Meizu to reach out more consumers through partnering with India’s one of most trustworthy online sales platforms. Besides, the unprecedented growth of Tata Cliq of tapping almost every section of target audience has motivated us a lot and this partnership would definitely empower us to break in grounds in terms of gaining market share and generating revenues. It will also be a seamless shopping experience for Meizu fans.”