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Micromax appoints Sen as chief marketing officer

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Voice&Data Bureau
New Update
Shubajit
Mobile vendor Micromax has appointed Shubhajit Sen as chief marketing officer (CMO).His appointment seeks to boost its marketing efforts as Micromax looks to further improve its position in the surging smartphone market in the country.

He will be leading all marketing efforts for the company across markets while strengthening the overall brand communication.

Sen is an economics graduate from Delhi University and holds a postgraduate diploma in management (PGDM) from Indian Institute of Management, Ahmedabad (IIM-A).

Having over 21 years of experience, Sen started his career in 1992 with Glaxo Smith Kline (GSK) as a management trainee and advanced through the organization.

Prior to this appointment, he was the executive vice president, marketing of GSK.

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