He will be leading all marketing efforts for the company across markets while strengthening the overall brand communication.
Sen is an economics graduate from Delhi University and holds a postgraduate diploma in management (PGDM) from Indian Institute of Management, Ahmedabad (IIM-A).
Having over 21 years of experience, Sen started his career in 1992 with Glaxo Smith Kline (GSK) as a management trainee and advanced through the organization.
Prior to this appointment, he was the executive vice president, marketing of GSK.