Micromax is back! Branded as 'in mobiles' two smartphones in the mid-range category unveiled

India’s very own smartphone and consumer electronics brand Micromax Informatics Ltd is back!

Proving India's Atmanirbharta, Micromax unveiled their first smartphones under the ‘in mobiles’ brand – ‘IN note 1’ in the mid-range and a budget champion ‘IN1b’.

Ever since Rahul Sharma, co-Founder, Micromax India, posted a video of Micromax gearing up for its come back, there has been so much of looking forward to from the company. His video reflected on how the anti-China sentiment urged him to give back Micromax to India.

The new series — In — is targeted at Indian consumers looking for a value-for-money, performance-rich smartphone.

Proud to make a comeback, Rahul Sharma, said, “With the launch of ‘in mobiles’ today, we have ushered into a new era of Indian smartphones to introduce power-packed, feature-rich products. In line with our vision of democratizing technology, these Made in India smartphones offer the best-in-segment specifications at ‘in for India’ prices. We will continue to raise the bar higher for both design and technology to address the requirements of our customers. We have received an overwhelming response from customers for the ‘in’ brand. We are positive that with the new range of smartphones, we will continue to garner the love and support of our customers.”

Rahul Sharma also informs that the PLI scheme launched by the Union Government in association with MeitY gave him the confidence to reintroduce the brand in India, where owing to geopolitical tensions anti-China sentiment prevails among the consumers.

Power-packed Made in India IN smartphones

With a focus on high performance, the new smartphones offer powerful MediaTek G Series with HyperEngine Gaming Technology with pure Android OS experience.

The IN note 1 will be available in 4GB + 64GB/ 4GB + 128GB in white and green colors whereas the IN 1b will be available in 2GB + 32GB/4GB + 64GB in purple, blue and green.

Registration for both the smartphones will begin from today, November 3rd, onwards on Flipkart and micromaxinfo.com and will go on sale from November 24^th, 2020 & November 26^th, 2020 respectively.

This will be followed by retail channels across the country.

IN note 1

The IN note 1 comes with the powerful MediaTek Helio G85 processor for ultimate gaming performance. It comes with MediaTek HyperEngine Gaming Technology to ensure no lags and a seamless gaming experience. It further sports a 6.67-inch punch hole ultra-bright FHD+ display to experience high-end graphics with an immersive experience.

The IN note 1 packs a 48MP AI Quad Camera with 16MP wide angle selfie camera with interesting modes and effects. The AI is capable of recognizing scenarios and objects and optimizes them instantly for better results. It also has a night vision mode for better low light pictures. The smartphone is powered by a solid 5,000mAh battery setup with reverse charging capability and comes with an 18W fast charger in the box. This smartphone also has WiFi support for 5GHz which helps you get speeds of upto 1 GBPS on your wifi and also supports voice over Wifi.

IN 1b

IN 1b comes with a MediaTek Helio G35 processor, for the best processing power and the MediaTek HyperEngine Gaming Technology

. This sports a 6.5 inch mini-drop HD+ display, AI Dual camera with 13MP primary + 2MP depth sensor and an 8MP selfie camera.

This too has a 5,000mAh battery setup with reverse charging capability and comes with USB C type charging with a fast 10W charger in the box. A very first in the category, the IN 1b offers a 4GB RAM with 64GB of storage memory.

Price Details: