Mobvista launches new video ad mediation platform Mintegral in China

BENGALURU: At a company event in Beijing, China, Robin Duan, Founder and CEO of Mobvista launched Mintegral -- a native and video ad mediation platform. This mobile Supply-Side Platform (SSP) developed by Mobvista provides developers a global monetization solution for maximized revenue. Smart algorithms and mediated top quality international ad sources combine with customizable native ad formats for optimal performance. Mintegral is a comprehensive monetization system, including native ad resources mediation, intelligent ad targeting, a complete operation dashboard, dedicated account teams and more.

The Mintegral kick-off ceremony also saw Erick Fang, Chief Product Officer of Mobvista , and leaders from top app partners Camera360 and SHAREit in attendance.

Touted as the first of its kind platform in China, Mintegral also promises to be an important milestone for the Indian market. After having set-up its India operations in 2015, this move will help Mobvista establish itself very early in the programmed purchase ad market, which is still at a nascent stage in India.

According to Erick Fang, Chief Product Officer of Mobvista , “High revenue, low maintenance and ease of use make up the DNA of Mintegral. First, Mintegral’s mediation concept is more advanced than traditional platform-based mediation, and solves the problem of higher quality traffic wasted when allocated to lower quality campaigns. Mintegral first mediates campaigns on all platforms and retrieves the optimum ad sources through smart and dynamic cross-locking algorithms. This is based on developers’ requirements to match each ad spot with the right ad for maximized benefits. Today, Mintegral mediates over 60 industry leading ad platforms and enables the classification and retrieval of native ads. Eliminating risks and traffic waste, in trials for developers on multiple platforms Mintegral delivered a 100% fill rate of ad spots in apps.”

Erick also mentioned, “Secondly, developers have traditionally had challenges to efficiently monetize without compromising the user experience. Mintegral enables smooth integration with the UIs of developers’ products for truly seamless integration and minimal disruption. We have invested heavily in optimizing our SDK and have designed a wide variety of UI templates, to address the various ad demands in line different app scenarios.”

Mobvista has partnered with over 1000 apps from all over the world, with 180 million daily active users from its SDK with partners like Camera360, SHAREit, 360 Security, and Clean Master .