MTS launches industry's first net-neutral internet calling plans

NEW DELHI: Sistema Shyam TeleServices Limited (SSTL), which provides telecom services under the brand MTS, has rolled out net-neutral internet calling plans for both prepaid and postpaid customers in India.

As per the plan, the company’s customers can use the data for making internet calls using any internet calling application of their choice, be it over WhatsApp, Skype, Viber, etc.

Users can opt to use 5GB data for 5000 minutes of internet calls. The 5,000 minutes of internet call guarantee for 5GB data is calculated basis using the standard voice codecs.

"The plans further showcase the company’s commitment and support to net neutrality and offers data for internet calling," the company said.

MTS India does not support any discrimination or preferential treatment when it comes to internet services. It is our belief that the freedom to access and use internet services the way a customer wants should rest with the customer himself," said Sandeep Yadav, Chief Marketing and Brand Officer – MTS India."

"Our latest “Anti-Zero Rating Plans” allow customers the freedom to use data for internet calling if they wish to. Simply put, the Rs 499 plan which offers 5GB data will translate into 5000 minutes of internet calls," he added.

The rollout will be supported by an exclusive television commercial (TVC), which will be aired across major national channels with special emphasis on regional channels in the nine circles where MTS operates. The campaign will also be supported by digital, social media and out of home (OOH) media.