Myntra leverages Dassault 3D software, reduces speed to market by 50%

BENGALURU: Leveraging the power of 3D technologies, India’s popular fashion e-commerce portal Myntra has decided to implement Dassault Systèmes’ ‘My Collection for Fashion’. Dassault Systèmes’ solution is powered by its 3DEXPERIENCE platform that provides brands and retailers with a new approach to collaborative innovation and helps them to develop the products their consumers love while improving global efficiencies and speed to market by up to 50%.

In their effort to expand and grow their in-house fashion brand business, Dassault Systèmes’  My Collection for Fashion will help Myntra streamline their existing processes and increase efficiency through seamless collaboration both internally and externally with their supply chain. The solution will facilitate reduction in time and cost of physical samples and will ensure on-trend products reach online store faster. In addition to this, providing flexibility and decision support at all levels of the company are some of the added advantages that the product offers.

Expressing his excitement at the partnership, Chandan Chowdhury, Managing Director of India, Dassault Systèmes said, “The Fashion and lifestyle industry in India is growing rapidly. We are delighted to have Myntra on board as a 3DEXPERIENCE Platform user. Over the years, brands have realized that consumer experiences are becoming the focal point of planning because experiences are bigger than products alone. And it is great to see this leading player set the standards in addressing this critical requirement for world class online business.”

Ganesh Subramanian, Head – New Initiatives at Myntra said, “We are constantly working towards enhancing our consumer experience by leveraging state-of-the-art technologies and rolling out new initiatives. We are glad to partner with Dassault Systèmes to implement its ‘My Collection for Fashion’ solution, which will help us bring exciting products faster to our consumers leveraging the power of 3D technologies.”