NBC Olympics selects Ericsson for 2016 Olympic Games in Rio

NEW DELHI: NBC Olympics, a division of the NBC Sports Group, has selected Ericsson  to provide video contribution and distribution solutions for its production of the Games of the XXXI Olympiad, which take place in Rio de Janeiro, Brazil, from August 5 - August 21, 2016.

The announcement was made by David Mazza, Senior Vice President, Engineering, NBC Olympics, and Elisabetta Romano, VP and Head of TV and Media, Ericsson.

Ericsson will provide a range of its video processing solutions and advanced modular receivers, supporting NBC Olympics with the delivery of high quality, reliable HD broadcast to millions of viewers. Expert Ericsson engineers will also be providing 24/7 event support onsite, as well as assisting with equipment and system set up.

"The Olympic Games is watched and loved the world over, and we are proud to be part of the coverage NBC Olympics will be providing. Our deep heritage in delivering next generation solutions for content acquisition, exchange and distribution will ensure that US fans get to witness each thrilling sporting moment in the best possible quality," says Elisabetta Romano.

"Our ongoing work with NBC Olympics is great testament to our compression solutions and services, which deliver truly immersive and seamless experiences to consumers across all devices," said Romano.

"We once again are entrusting all of our MPEG compression to the very flexible and reliable Ericsson product line," said Mazza.

"When we need to balance the trade-off between bandwidth vs. high picture quality, we know Ericsson is always going to give us the best picture for the available bits," added Mazza.

For nearly 25 years, Ericsson has led the way in the development of pioneering, advanced video compression technology solutions, bringing the next generation of TV experiences to consumers.

Ericsson encoding solutions were most recently used by NBC Olympics for the 2014 Sochi Winter Games, and prior to this supported NBC Olympics production of the 2012 London Games, 2010 Vancouver Winter Games, the 2008 Beijing Games and the 2006 Winter Olympics from Turin, Italy.