Obi Worldphone to launch smartphone in India

NEW DELHI: After a successful launch in San Francisco, Vietnam and Dubai, US smartphone manufacturer, Obi Worldphone is planning to launch its new smartphone in India this month (November).

Obi Worldphone SF1 and SJ1.5 – the current devices in the Obi portfolio, both phones designed by renowned San Francisco-based product studio Ammunition, founded by the former director of industrial design for Apple Computer, Robert Brunner.

“We plan to launch Obi Worldphone in India within this month and are committed to work relentlessly to enthrall consumers with our innovations in design, state-of-the-art technology and high standards for manufacturing to deliver inspiring products that overturn the general assumption that great design has to come at a high price,” said Neeraj Chauhan, Co-founder and CEO of Obi Worldphone.

Obi has endeavored to integrate elegant design with high-end technology from Qualcomm, Dolby, Sony, Corning Incorporated, Google, MediaTek, Japan Display, Inc. and Samsung to deliver a powerful performance.

“Obi Worldphone is the first to address the market need between high-design smartphones at high prices and generic smartphones at low prices,” the company claimed.

Obi Worldphone was co-founded by John Sculley along with Obi CEO Chauhan and other partners last year. John is the former head of Apple & Pepsi-Cola and a successful investor in consumer technology companies.

Chauhan who has run IT and telecom distribution companies, started working with John Sculley in 2007 during the Sloan Fellowship program at London Business School.