Ola pioneers connected car platform for ride-sharing

BENGALURU: Ola, India’s most popular mobile app for transportation, has launched ‘Ola Play’, a connected car platform for ride sharing that is expected to transform in-car experience for users on the go.

Ola Play is powered by proprietary in-car and cloud technologies from Ola, by bringing advance car controls, choice of personalized content and a fully connected interactive experience for the user. The platform hardware is built by Ola in partnership with Qualcomm.

Ola Play has also exploited various partners like Apple Music, Sony LIV, Audio Compass and Fynd services to build a high quality interactive experience for users. Mahindra and Mahindra, as part of its strategic partnership with Ola, is integrating this technology in its vehicles, enabling both companies to build holistic solutions for the ridesharing world.

Speaking at the launch, Bhavish Aggarwal, co-Founder and CEO at Ola said, “The entire Ola team is proud to launch Ola Play, the world’s first connected car platform for ridesharing. I believe this will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car, and usher in a new era in the ridesharing industry. With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions. As a young Indian company, we’re proud to be at the forefront of the Startup India movement.”