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OnePlus announced that it will expand its OnePlus smart TV portfolio in India with the launch of two new series of OnePlus TV. The new product series will be unveiled in an online launch event on 2 July 2020.
As part of its revamped global business strategy, OnePlus aims to deliver a premium and more accessible connected ecosystem experience to its users.
The new OnePlus smart TVs are targeted to bring a premium experience across different screen sizes to the mid-range as well as the entry-level Smart TV segments in India.
Following OnePlus’ philosophy of burdenless design, the new series will offer best-in-class display, premium design, and seamless connected experiences within their respective price segments.
“In 2020, we aim to further enhance the OnePlus connected ecosystem experience. We look forward to offering a wider range of smart TVs that embody our burdenless technology experience, and also provide a truly seamless smart TV experience for our community at an accessible price range,” said Pete Lau, Founder, and CEO, OnePlus, “We believe the new range of OnePlus TVs will re-define the premium experience in their respective price segments by providing unparalleled quality, coupled with best-in-class displays and premium design.”
In 2019, OnePlus entered the smart TV industry with the same Never Settle mindset it brought to the smartphone industry when it released its first devices in 2014.
The launch of the OnePlus TV Q1 series last year brought more than a premium television, offering industry-leading visual and sound quality, stunning exterior design, and a curated streaming content experience.
To share the excitement of OnePlus’ brand-new series of the TV with the global community, the launch event will be hosted at 7 PM IST, 2 July, via Livestream.