Gupshup to support OnePlus scale traditional SMS messaging experience to a superior level

Leading premium smartphone maker, OnePlus has partnered with smart messaging platform Gupshup to develop advanced AI-powered features that take the traditional SMS messaging experience to the next level on OnePlus smartphones.

The features include automated classification and visualization that make it easier for users to manage their mobile inboxes.

With the latest software update, these features are now available on the recently launched OnePlus 7 and OnePlus 7 Pro, as well as older OnePlus smartphones.

"Gupshup is committed to bringing a smart messaging experience to mobile users that enables them to simplify their lives," explained Beerud Sheth, Gupshup's CEO. "We're very happy to be partnering with OnePlus, whose premium devices are always ahead of the technology curve."

Speaking on the partnership, Vikas Agarwal, General Manager, OnePlus India, said, "As part of our endeavor to share the best technology with the world, we are constantly working on bettering our user's experience with our devices. In another step in that direction, and as part of the first-ever rollout of India-specific features on OxygenOS, we are very excited to be partnering with Gupshup and bringing in their expertise and passion to improve the messaging experience on our devices."

The press release from the premium phone maker says that the message classification software automatically sorts messages based on content: messages are classified as personal, transactional or promotional, and placed into corresponding folders. This makes it easier for users to focus on the messages that interest them, reducing distractions from unwanted messages.

The message visualization software takes plain-text messages and displays them as structured, easy-to-read cards that highlight critical data elements. The software analyzes the message content, extracts key entities and displays the message visually using the appropriate pre-designed template. This way, users can instantly focus on key information without having to read the whole message.

While visualization is initially limited to specific message types-bill reminders, payment notifications, recharge alerts, one-time passwords, and courier and cab bookings - the set will continually increase to cover more message categories.

The release explains that smart messaging features are powered by artificial intelligence (AI) software embedded in the messaging app. The software runs entirely on a device to ensure user privacy and data security - absolutely no user data is sent to the server-side for processing. The AI models are trained using millions of sample messages, then further optimized to run locally on a smartphone within the limits of its computing resources. The software will update itself with new and improved models.