OPPO to launch 5x smartphone photography technology at MWC

NEW DELHI: Chinese smartphone brand Oppo is set to announce its latest crowning achievement at the Mobile World Congress (MWC) 2017 - a 5x smartphone photography technology that will give users unprecedented ability to capture highly detailed images.

Speaking about the technology, Sky Li, VP, Oppo, MD of International Mobile Business & President of Oppo India, said, “OPPO’s relentless pursuit of perfection without compromise has given birth to a remarkable technological breakthrough that will change how the world perceives smartphone photography.”

Sky added, “This remarkable achievement is the result of an extensive, year-long R&D process, combined with Oppo’s unparalleled expertise in smartphone imaging technology. We chose MWC to unveil the ‘5x’ technology with the belief that we can inspire the industry to aim higher, and continue to create pioneering products that give amazing experiences to consumers.”

The company is currently the No. 1 smartphone brand in China with 16.8 percent market share, and the world’s fourth best-selling smartphone brand for the second year running, according to IDC.

In India, the brand became the second largest smartphone player in offline market by sales volume, hit a 10.9 percent share basis GFK data. Oppo was also the first brand which launched selfie focused phones. With Selfie Expert F1, F1 Plus and latest F1s, the brand has created selfie trend across the country.