OPPO to spend Rs 40 crores on marketing campaign for this Diwali

NEW DELHI: In a bid to strengthen its presence in India, OPPO has announced many festive offers to suit Indian consumers for this Diwali. OPPO customers will now be able to avail attractive discounts of up to 20% on select models like OPPO Joy 3, Neo 5 and Mirror 5.

Also, this year, as part of its retail network expansion, OPPO intends to open 8 exclusive stores in key markets across India like Madhya Pradesh, Tamil Nadu, Kerala, Pune and Bangalore by end 2015.

Commenting about the festival offers, Mike Wang, CEO, OPPO Mobiles India, said, “We are looking forward to celebrating this festival season with our customers and to add on to the excitement, we have announced this festival offer. We plan to spend Rs 40 crores on marketing campaigns this Diwali and are targeting a 100% growth in sales over the last season during this Diwali. We have provided discounts in each category so that consumers experience the best in class technology at affordable rates.”

Wang assured that with every smartphone purchase customers can win assured gifts like Tiffin boxes etc. and with purchase of R7 Lite and Mirror 5 OPPO customers will get flip cover, screen guard and selfie stick.

OPPO recently launched OPPO R7 Plus and Lite in the Indian market, which have been getting phenomenal reviews from various technology experts. OPPO currently has 20 phones including flagship models such as the Mirror 5, N3, R5 and Find 7.