Over 1.5 billion people currently watching YouTube Shorts

YouTube, the Google-owned videos and music streaming network, stated that in less than two years after its introduction, over 1.5 billion logged-in people are currently viewing Shorts every month.

As explained by TechCrunch, YouTube emphasized Shorts' potential to bring viewers to creators' long-form video channels as a result of its efforts in Shorts as part of its new milestone.

According to the research, the trend is referred to as "the growth of the multi-format producer," but it appears to be more of an admission that YouTube still values its longer-form content.

The business positioned its video platform in its introduction as one that better represents the reality of today's audience, that watches content at various times and places throughout the day. According to the report, users may want to swiftly browse through shorter material in some instances, such as when passing time while out and about. They may be able to view for longer length of time at other times, and will turn to regular YouTube videos to do so.

However, YouTube's analysis ignores TikTok's steady inroads into YouTube's domain with long-form video of its own , which could entice producers to a site where both short and long material are more entwined.

(With Inputs from IANS)