Oxigen Wallet dares customers to pay cashless; offers chance to meet Sachin Tendulkar

NEW DELHI: India’s first RBI-approved Non-Bank Mobile Wallet app Oxigen Wallet, along with Sachin Tendulkar, dares all fans and patrons to go Bin Batua (without a physical wallet) this March, with its forward – looking ‘Bin Batua Friday’ challenge.

Under this innovative and a month-long campaign, Oxigen Wallet challenges people to leave their batuas (wallets) at home and only use Oxigen Wallet throughout Friday, for all their daily transactions. The participants can choose any Friday during the month of March, take the Bin Batua Friday challenge and stand a chance to meet the Master Blaster Sachin himself.

Elucidating further on the challenge, Ankur Saxena, Director and Chief Mentor, Oxigen Wallet commented, “The Bin Batua Friday is a month-long campaign running through March and is all about promoting cashless transactions as well as elevate the trust of the audiences while using mobile wallets. While the customers have been embracing wallets and we have seen significant growth in numbers, it is still a long way before people can actually forget about their cards and wallets completely and switch to mobile wallets. Another reason for this initiative is to also bring the consumers attention to the Virtual E prepaid Visa card the latest offering on Oxigen Wallet that allows a customer to pay online wherever Visa is accepted thereby exponentially increasing its acceptance.”

Elaborating further Saxena said, “Sachin being the brand ambassador of Oxigen wallet has been used very effectively in this campaign. The campaign starts with Sachin challenging his fans to cashless in his tweet. His direct challenge to the fans also adds a personal connect to the campaign showcasing his trust in Oxigen Wallet. The campaign integrates Social, 92.7 Big FM Radio and SMS inviting a pan India participation. Existing and prospect consumers can take up the challenge to use the maximum number of features using Oxigen wallet on a Bin Batua Friday and will stand a chance to meet Sachin. Oxigen wallet has an active customer base of 20 million registered users and most of them use 2-3 features regularly. The challenge here is to make them use as many features as possible thereby increasing their engagement rate on the app. We are spending a budget of 50 lakhs on the Bin Batua Friday campaign. The campaign offers instant gratification to the participants at various stages as well as brings in a sense of freedom from worrying out your physical wallet. Every week 5 people stand a chance to win Rs 5K in their Oxigen Wallets, overall 10 people can win memorabilia autographed by Sachin, and 5 lucky winners get to personally shake hands with the God of Cricket, Sachin Tendulkar.”

To take the challenge, the existing users can register for the campaign by simply giving a missed call at 965-399-6969 and then use the loaded money for making various transactions. New users can take the challenge, first by registering through the missed call, followed by downloading the app from the link in the SMS received and then loading money in the wallet to be utilized to make transactions on any Bin Batua Friday this March. However, it is to be noted that to stand a chance to win, the participants need to make the use of maximum features of the Oxigen Wallet app.

Gratifying the participants, every week 5 people win cash back of Rs 5K, additionally, overall 10 people win memorabilia autographed by Sachin, which will be sent to them via courier and another 5 lucky winners get a chance to shake hands with the God of Cricket, the master blaster Sachin Tendulkar.