NEW DELHI: India’s first non-banking mobile wallet app Oxigen Wallet has partnered with Payback for rewarding customers with pay back points.
The partnership with Payback allows Oxigen wallet customers to earn and redeem Payback points on Oxigen Wallet. Customers who have earned Payback points on any other platform can redeem them as cash into the wallet and use it for Oxigen’s service offerings, utility payments and online shopping.
“In order to be a long term and stable player, we want to focus on strategic tie ups that drive customer value and rewards in a manner that meets business objectives and the Payback partnership is one such example,” said Ankur Saxena, CEO of Oxigen Wallet.
“Our partners are mostly the forerunners of their sectors and we are proud to be associated with Oxigen Wallet. We are looking forward to a longstanding partnership as our focus coincides with each other, ie to maximize customer benefit,” said Rahul Rana, CEO and MD, Payback.
Payback is India’s largest multi-brand loyalty program offering its members multitude of benefits. It has over 50 partners, including affiliate brands participating in the Payback network across categories in-store as well as online namely American Express, ICICI Bank, HPCL, MakeMyTrip.com, Formule1, Samsung mobiles, Big Bazaar, Food Bazaar, fashion@BigBazaar (fbb), Food Hall, Pantaloons, Central Home Town, Brand Factory, futurebazaar.com, among others.