Paytm to manage music streaming app Saavn’s subscription payments

BENGALURU: Saavn, India’s music streaming company, has integrated Paytm in its application. Saavn indicates that the association, which was launched in August 2015, has already prompted a substantial increase in Saavn Pro subscriptions on Android devices. Paytm is now the fastest-growing payment platform for Saavn.

With Paytm integrated into Saavn for Android, Saavn users can conveniently upgrade to Saavn Pro on the go, and experience ad-free, unlimited music downloads to their devices. To upgrade to Saavn Pro using Paytm, Android users need to tap ‘Go Pro’, select a plan, and follow the steps to subscribe using a Paytm account.

“Today, with more than 100 million mobile wallet users, Paytm has become the preferred payment option in India, and we have seen an eye-opening double-digit increase in new Saavn Pro subscriptions since this integration. Our aim with every new partnership is to create a fluid end-to-end music listening experience for our users, and this association definitely helps us in achieve that goal. It’s been a pleasure working with Vijay and his amazing team at Paytm,” said Vinodh Bhat, Co-Founder and President Saavn.

“Paytm is on mission to bring one touch payment to Indians. With the music streaming industry growing  rapidly, it’s only natural that we expand to give people access to unlimited music downloads. Saavn’s strong design and user experience has completely changed the way people listen to music in India, and we are excited to extend the Paytm platform to Saavn’s millions of users,” commented Vijay Shekhar, Founder and CEO, Paytm.