Rakuten Mobile's UN-LIMIT plan receives over 1 million applications since launch in Japan

Japanese telecom major Rakuten Mobile, Inc. has revealed that the company has received more than 1 million applications, as of June 30, 2020, for its UN-LIMIT unlimited mobile carrier service plan launched on April 8, 2020.

The statement from the company said that more than 1 million applications were received for the Rakuten UN-LIMIT carrier service plan in less than 3 months since the full-scale commercial launch of its service, during a period when stay-at-home guidelines and other measures were in place to prevent the spread of COVID-19.

Rakuten Chairman and CEO and Rakuten Mobile CEO Mickey Mikitani commented, “Rakuten Mobile has now received over 1 million applications for our mobile carrier service. Less than 3 months since full-scale commercial launch on April 8, this is a terrific achievement. With an expanding Japan network and groundbreaking technology, we're looking forward to offering our growing customer base even more convenient, simple, and low-cost services.”

Notably, Rakuten Mobile claims to have developed the world’s first fully virtualized mobile network. This network architecture allows for substantial reductions in capital investment and operation costs, enabling the operator to pass on these savings to customers through this simple and affordable service plan.

Rakuten Mobile says it will continue to expand its network area nationwide and leverage cutting-edge technology and synergies within the Rakuten Ecosystem and Rakuten Points loyalty points program to provide new services that improve the lives of its customers.