Razorpay appoints former OnePlus marketing head Karan Sarin as its CMO

NEW DELHI: Razorpay , an online payments platform, has appointed Karan Sarin as the Chief Marketing Officer (CMO). Karan, who most recently served as the Head of Marketing for OnePlus India, will now focus on building Razorpay's brand, nationally & globally, generating customer demand, planning strategic events and designing the company's communication strategy.

“As we grow and expand our technological footing with multiple stakeholders across the ecosystem, I’m confident that Karan’s expertise, will be invaluable. Karan has achieved many milestones in his career and has been instrumental in building some of the leading startup brands in India. I’m thrilled Karan will be joining our company to play a prominent role in leading the journey”, said Harshil Mathur, CEO & Co-Founder, Razorpay.

Prior to joining Razorpay, Karan Sarin was with OnePlus India, a fast-growing startup in the mobile space, disrupting the smartphone industry. He was responsible for developing and executing OnePlus’ marketing and communications strategy to support its business growth and brand awareness in India. Apart from managing brand building activities of OnePlus, Karan also overlooked all aspects of consumer marketing, hiring and was responsible for building an award-winning digital marketing team.

“Razorpay’s journey is inspiring, and it’s amazing to see how the company has emerged to be one of leading Indian fintech startups in such a short period. I am happy to be a part of this growth story. There are no gold-standards when it comes to B2B marketing in India. At Razorpay, we want to lead and set a high benchmark for B2B marketing and that’s the most exciting part about my new role”, said Sarin, Chief Marketing Officer, Razorpay.

In the past, Karan was a Director at Flipkart, where he built their Gift Cards & B2B business from ground-up. Before that, Karan founded Perkylane, an enterprise software (SaaS) company that provided on-demand employee benefits solution to more than 30 million small and medium-sized companies in India. In a career spanning close to 14 years, Karan has had a broad set of experiences in the tech industry across marketing, sales, and various leadership roles. Earlier this year, Internet & Mobile Association of India (IAMAI) awarded Karan Sarin the 'Digital Marketer of the Year' award.

Razorpay is the second India focused company to be selected to the Y Combinator. Razorpay has been rapidly growing since its inception in 2014, with over 10,000 merchants including the likes of Videocon, Nykaa, Craftsvilla, Zerodha, NestAway, Udacity and Chai Point among others. Razorpay’s other investors include MasterCard, Tiger Global, and Matrix Partners.