Reliance Retail launches new Smartphone-LYF F1

NEW DELHI: Reliance Retail,subsidiary of Mukesh Ambani-led Reliance Industries Ltd (RIL), has launched smartphone called LYF F1 for Rs 13,399 in India.

It equipped with carrier aggregation (CA) support, LYF F1 is designed to tap the fullest potential of Jio, the world’s largest all-IP network.

"The CA technology gives users vastly improved data transfer rates and unmatched browsing experience. This feature is known to boost battery life," RIL said in a statement.

"Importantly, F1 comes equipped with Rich Communication Services – a set of evolved Messaging services and enriched calling features. The evolved Messaging feature, an enhancement of the existing SMS feature on LTE network, allows group chat, file and location sharing, and much more through the good old SIM-based messaging. Enriched calling lets the user set context to a call by adding location, image, urgency and customised message," the company said in its statement.

"Loaded with a 16 MP rear camera, LYF F1 is designed for low-light photography, powered by advanced software technology. Other camera features include a unique multi-focus mode, and electronic image stabilisation that allows steady video recording while in motion," it said.

"LYF F1 is powered by a superior Snapdragon processor with 3GB RAM, and a powerful battery with day-long backup. The phone comes with a 5.5 inch full HD IPS display that will give an immersive viewing experience. A built-in video player helps you view two videos on one screen. Also there is Smart Play - the intelligent display feature that pauses your video the moment you look away from the screen, thereby ensuring that you won’t miss a single moment," the company said.

LYF F1 comes with Smart Ring technology – a ringer so smart that it helps you trace your phone even when in silent mode.

Speaking about LYF F1, Sunil Dutt, President – Devices, Reliance Retail, said, “LYF F1 smartphone+ is designed to take full advantage of the future ready Jio network. It is unmatched in speed, quality and product experience. LYF F1 is available in stores across the country now. With LYF F1, we welcome you to get future ready.”

F1 was unveiled by Indian actor and model Genelia D’Souza at the Reliance Digital store in Prabhadevi, Mumbai.

Reliance Digital, India’s largest consumer electronics retailer with over 1900 stores across India, hosted the event. The showcasing of LYF F1 Smartphone+ fits the retail giant’s core value proposition - to bring the latest and leading consumer technology products first to Indian customers.

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