Reliance Retail showcases latest LYF Smartphone-Earth 2

NEW DELHI: Reliance Retail, a subsidiary of Reliance Industries Limited (RIL) has  showcased its latest device, Earth 2 at the Reliance Digital store in Mumbai. Earth 2 Smartphone + is the second ultra-premium device from the Elements Collection of LYF.

The newly produced TVC of LYF Earth 2 was also previewed at the event by film director Punit Malhotra. The TVC, directed by Punit and produced by Dharma Production, features Bollywood’s actor Priyanka Chopra in a lively engagement with Earth 2 and its features.

Speaking on the new Smartphone+, Sunil Dutt, President – Devices, Reliance Retail, said, “LYF Smartphone+ is a consumer obsessed brand and through Earth 2 we present the most advanced features in smartphones that deliver a differentiated digital experience to our consumers and puts the controls of smart devices in the hands of the consumers.”

Reliance Digital, India’s largest consumer electronics retailer hosted the event. The showcasing of LYF Earth 2 Smartphone+ fits Reliance Digital’s core value proposition to bring the latest and leading consumer technology products first to Indian customers.

The product showcase and the TVC premiere was presented to thousands of employees, distributors and retailers through a live simulcast across almost 900 cities and nearly 20000 retailers and distributors thereby making it one of the largest such showcase of a product. The event was also streamed live on LYF’s Facebook page giving millions of customers a preview of the TVC.

"Like all other devices in the LYF Smartphone+ range, Earth 2 is marked by an exceptional mix of design, performance and technology and is equipped with VoLTE technology for a true 4G experience," the company said in statement.

Earth 2 brings to the user some uber tech features such as Smart+ Camera, Smart+ Screen, Smart+ Sense and Smart+ Security that enhance the photography experience, enrich the viewing experience, boost security and bring convenience for users.

"Smart+ Camera: Earth 2 has super powerful cameras in the front and rear, both 13MP; the front camera comes with a flash as well as PDAF (Phase Detection Auto Focus), commonly found in DSLR cameras. Also, the rear camera is equipped with laser auto focus, enabling it to focus in 0.1 seconds," it said.

It also features a ProMode which allows the professional photographer in you to access advanced settings for a unique photography experience. But what makes Earth 2’s camera panel stand out from the rest is its voice command feature which allows the user switch between the selfie camera mode and the primary camera mode by passing voice commands to the device. The feature also brings convenience by allowing users to click pictures by simply saying ‘smile’ or ‘selfie’ or ‘capture’. The voice command camera greatly augments the user’s photography experience with added agility and convenience.

Apart from this, it has the smile detection mode, the touch-up mode, as well as the GIF maker to allow the user to make animated GIFs images from pictures clicked. Earth 2 also allows the user to shoot videos in the HD mode.

Smart+ Screen: Earth 2’s ultra-narrow aluminium alloy frame is fused with 2.5D glass, creating a clear, monolithic feel, which speaks of elegance and ergonomic design. It has a 5-inch screen and sports a screen-to-body ratio of 72%, beating the top models of some premium brands. That and a rich 445PPi display, along with 178 degree viewing angle guarantees an amazing video viewing experience. What makes Earth 2 unique is that it comes in a range of four attractive colours: Black, White, Green, and Gold. Also, the Gorilla Glass 3 front panel makes the screen scratch resistant.

Smart+ Security: Earth 2 has three security features: the conventional pattern/PIN, retina unlock, and fast fingerprint sensor. That’s not all. It has sensors that enable the user to assign unique fingerprints to jumpstart any 3 applications with just a touch on the lock screen. It also allows the user to encrypt photos and videos stored in the gallery, to protect them from prying eyes. It goes even further to safeguard personal data by allowing the user to encrypt various social media applications.

Smart+ Sense: Earth 2 uses the smart sense+ technology that enables the user to personalize and control the phone with as many as 19 gestures and shortcuts, making it extremely convenient to use.

Performance: Earth 2 runs on a Qualcomm Snapdragon Octa Core Processor powered by a 3GB RAM and an internal memory of 32GB. It has a 2500mAh battery to support a fantastic True 4G experience, which means high-speed internet, HD-quality voice and video calling, multi-party voice and video conferencing, and seamless switching between voice and Wi-Fi networks.

The new TVC features Priyanka Chopra demonstrating the Smart + features of the Earth 2 device in this compelling and fun production. The creative concept is aimed at demonstrating how the smartphone fits in the digital life of today’s youth and how these features deliver the desired digital experience.

Speaking on the making of the TVC, Punit Malhotra, said, “It has been an immensely satisfying experience to shoot for a brand which appeals to the youth, a segment which is driving the digital revolution in our country. And when you work with a thorough professional like Priyanka, what you get is a masterpiece befitting the brand.”

The fun and vibrant persona of Earth 2 is accentuated through an exceptionally peppy signature tune – ‘Ring Ringa’. This classy and zestful jingle will soon be heard across various popular media including radio and digital platforms.