Route Mobile to improvise A2P SMS delivery with Oracle Cloud Suite

Cloud-communication platform service provider Route Mobile Limited, a Member of Oracle Partner Network (OPN), has collaborated with Oracle Marketing Cloud, part of Oracle Customer Experience (CX) Cloud Suite.

This suite empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. Oracle Marketing Cloud provides mobile consumer engagement with SMS messaging as a preferred channel for reaching consumers.

This collaboration between Route Mobile and Oracle Marketing Cloud would enable companies to leverage Route Mobile’s quality connections for mobile customer engagement over SMS. Together with Oracle Marketing Cloud, Route Mobile intends to help companies reduce IT complexity and improve return on investment by providing successful and on-time A2P SMS delivery.

“Being a technology-driven cloud communications platform provider means staying ahead of the innovation curve with innovative products and strategic partnerships. We intend to continue to ensure seamless delivery of SMS messages to companies so that they can have deeper mobile customer engagement with two-way SMS communication, which makes the interaction more engaging and generates an excellent customer experience,” said Rajdipkumar Gupta, MD and Group CEO, Route Mobile.

“We are excited about this collaboration. We believe that Oracle Responsys customers will benefit from our quality A2P SMS routes across the globe, proprietary cloud communications platforms, and domain expertise. We will aim to ensure every enterprise is armed with a cloud or on-premise solution. We plan to leverage this platform to tap, offer our innovative products, and support customers around the world by utilizing the Oracle Responsys platform at a global scale.”

Sharad Kumar, CEO – Route Mobile LLC, added, “We believe that Route Mobile’s collaboration with Oracle Marketing Cloud eases the process for enterprise clients to choose the right SMS aggregator for their business whether it be for cost-benefit, local business and regulation understanding or SMS delivery rate. We also believe this engagement could bring exponential business growth in the Middle East and Africa, due to tremendous growth in Mobile handset penetration.”