Route Mobile unveils new omnichannel option to overcome multiple messaging complexities

Sensing an essential requirement in today’s communication systems, Route Mobile Limited has developed and launched an ‘Omnichannel Platform’ for enterprise customers.

As of today’s highly technology-driven world, connecting with customers via more than one platform is not only essential but also one of the major driving forces for today’s enterprises. Understanding this requirement, Route Mobile has introduced this Omnichannel Platform as an all-in-one API network solution that offers multiple advantages to its customers.

As a single platform, it allows enterprises from various domains such as banks, insurance, e-commerce portals, cab service providers, travel & tourism and airlines to communicate with end-users with the help of multiple channels minus the technical complexity associated with multi-channel messaging services.

Route Mobile says that as a single API solution, Omnichannel Platform incorporates all existing communication modes such as SMS, emails, voice & OTT channels, allowing enterprises to reach their customers on both traditional and OTT platforms.

The company says that it has been designed to address some of the key challenges faced in the communications industry today such as hindrances associated with multi-API management, the absence of inter-channel links, additional development time, and issues pertaining to documentation, invoicing, and reporting. Along with hyper-personalization of the content, it can also reduce the time to market, enriches data analytics, ensure easy integration, reduce dependency on multi-channel APIs, and maximize user engagement.

Rajdipkumar Gupta, MD and group CEO - Route Mobile, said, “Omnichannel Platform is a technology that has been designed to address several needs for today’s businesses. Enterprises such as banks, airlines, and cab service providers need cost-effective, simple and intelligent solutions to maximize customer engagement and Omnichannel Platform offers just that. We will be presenting a demonstration of this platform at MWC Barcelona and I am very excited to showcase features of this all-in-one solution."