Saavn teams up with Amazon

NEW DELHI: Online audio and entertainment streaming platform Saavn has teamed up with Amazon for voice assistant, Alexa.

Reinforcing their stronghold in South Asia, Saavn will be the exclusive music streaming service for Alexa in India and will be made available on Amazon’s Echo line of devices. All Alexa-equipped products from Amazon will come pre-enabled with Saavn and will begin shipping country-wide today, October 31, 2017.

The tie-up marks Saavn’s initial foray into the voice OS space, a sector which is expected to grow with the growing demand for IoT products across the world. It also underlines the platform’s commitment to make high-quality music more accessible to Indian audiences across multiple service channels by enabling convenient music streaming.

To listen to your favourite music on Saavn, all Amazon Echo users need to do is ask Alexa to play a song of their choice. Users can ask the voice assistant to play a song by its title, an entire playlist from their favourite singers or composers, or play the music album for a particular movie.

Alexa also enables users to search for and stream songs by genre (rock, party, hip-hop etc), as well as the actors who have featured in them. Saavn’s top playlists, such as Road Trip and Golden Ghazals, can also be streamed by users through Alexa.