Salman Khan to launch smartphone brand - BeingSmart

NEW DELHI: Leading Indian cinema actor & philanthropist known for his work @BeingHuman - Salman Khan is working at entering the Indian smartphone market under the brand name 'Being Smart', reported Economic Times, a business daily.

The star of a number of superhit movies such as Bajrangi Bhaijaan and Dabangg intends to hold a major share directly or through family holding.

He is also in talks with talents who have been a part of mobile phone majors such as Samsung and Micromax to head the management team and give shape to his dream of diversifying into business other than cinema.

The news report also stated that Khan has selected a Chinese OEM for the purpose, and is perhaps making efforts to pull in VC funding that will validate and give credence to the business potential.

Even though India is the fastest growing smartphone market, the competition among smartphone makers is intense. There are Chinese brands such as Xiaomi, Oppo, Vivo, and OnePlus along with Micromax, Intex and a host of Indian companies that are struggling to corner underserved regions in India along with global majors such as Samsung.

Global favorite Apple has also recently announced plans to Make in India. And in all likelihood these will not be all premium range.

It is said BeingSmart brand will have smartphones in sub-20K price-band.