Samsung bucks the trend in tablet space; market logs double-digit fall: CMR

NEW DELHI: Notwithstanding the negative sentiment in the tablet maket, Samsung led the market with 19.7 percent market share in Q1 2015.

Datawind stood at second position with 12.7 percent tablet market share followed by Micromax with nine percent share, said research firm CMR India.

According to CMR’s India Quarterly Tablets Market Review, 1Q CY 2015, the country’s tablet PC market registered a double-digit decline of 13.9% q-o-q in terms of unit shipments for the first time.

At the same time, BWA (Broadband Wireless Access) enabled tablets posted 60% contribution in the total shipments for the period.

Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice said, “ We had cautioned the industry that unless they make substantial differentiation in the value proposition for potential customers, tablet shipments are not going to grow. This is what the results now reinforce.”

“Since there isn’t much value addition coming in the shape of specific solutions to enhance device usability at the moment, tablets are only becoming devices of convenience, essentially larger screen versions of smartphones. This has resulted in lower priority in the list of ‘must have’ devices for the average user,” Faisal opined.