Sequoia India, Accel Partners bet big on WizRocket

NEW DELHI: WizRocket Inc, a real-time analytics and mobile engagement platform, has raised $8 million in a new round of funding from Sequoia India and Accel Partners. WizRocket will use this funding to grow the industry’s first prescriptive engagement platform and a ‘naked API’ that offers developers unprecedented, code-level access to customizing user experiences.

The platform will enable developers to build one mobile app that creates multiple dynamic experiences for users and supports brands with smart campaigns right out of the box. In addition to this advanced functionality, WizRocket has the industry’s largest free messaging tier.

The new funding follows an initial $1.6 million seed round by Accel Partners. WizRocket, through its lightweight SDK, access to uninstall data and advanced customer segmentation, gives marketers and developers the next generation of mobile app functionality. This enables the creation of mobile apps that improve user conversion and retention rates while helping decrease attrition.

On raising $8 million, Anand Jain, Co-Founder of WizRocket commented, “WizRocket's intelligent platform helps marketers make sense of user behavior on their app. They can apply this knowledge to customize the user experience. We're honored to have Sequoia and Accel as partners in our quest to build a world class mobile marketing platform.”

Mohit Bhatnagar, Managing Director at Sequoia India said, “WizRocket leverages two of the biggest trends in the technology arena today, which is mobility and analytics. With the confluence of user analytics and marketing automation, there is a potential of creating a positive ripple effect in the way consumer insights are derived. The company’s innovative product coupled with the global vision that the team shares will enable WizRocket to be at the forefront of driving change.”

Prashanth Prakash, Accel Partner’s participating partner echoed Bhatnagar’s perspective, “WizRocket is amongst the new breed of start-ups that are building world-class products by closely observing mobile-first and mobile-only user behavior. We’re very excited to be partnering with them.”