Shopclues appoints Harneet Singh as Head Marketing, Babu Vittal as Head HR

NEW DELHI:Ecommerce marketplace ShopClues said that It has appointed Harneet Singh as Vice President & Head Marketing and Babu Vittal as Head HR.

Speaking on the new hires, Radhika Aggarwal, Co-founder and CBO, Shopclues said “We are most pleased to welcome both Harneet and Babu on board. Both of them come with solid experience in their respective fields and we look forward to the positive impact of their leadership, dynamism and proven abilities in scaling our business growth. These new appointments are in sync with Shopclues’ path to profitability.”

Harneet joins Shopclues after his last role as Chief Business Officer at Zopper, a hyperlocal marketplace for electronics. Harneet has earlier worked with Domino’s Pizza India as Senior Vice President – Marketing, where he was overseeing Brand Marketing, E-Commerce, New Product Development, PR and Digital marketing divisions. At ShopClues, Harneet will oversee Marketing strategy and Brand building across channels covering online, offline, mobile, digital and strategic alliance partnerships. Other focus areas would be media planning, rolling out campaigns in offline and online channels and activities directed at customer engagement/retention and acquisition. Harneet is an alumni from the Sydenham Institute of Management Studies, Mumbai where he did his Masters in Management Studies and prior to that he completed his Engineering.

Speaking on his appointment, Harneet said, “I am super excited to be a part of India’s largest managed marketplace – ShopClues. In a short span of 5 years, ShopClues has established itself as a dominant player in the e-commerce sector through rapid growth in both merchant and consumer base. What excites me more about the role is the fact that there is an opportunity to create a unique space for ShopClues in the e-commerce space and have a very differentiated play, leading to profitable & sustainable growth. I will be looking at further scaling the business through right consumer connect, innovative marketing solutions and aligning marketing with the path to profitability.”

Another appointment is of Babu as the Head of Human Resources, late 2016. Proving his mettle in Human Resource Management, Babu has successfully spearheaded complex operations including acquisition, merger, and transition of organizations as well as teams and is widely hailed for his strategic thinking, interpersonal skills and rich individual expertise in the industry, with a proven track record of over 20 years.

Babu is a certified design thinker from Stanford University, alumni of XLRI Jamshedpur, and holds an engineering degree from the University of Madras. In June 2013, Babu joined Flipkart to head HR for its retail division, and later spearheaded the centers of excellence in Flipkart for compensation & benefits, performance management, and organization design, as Senior Director – HR. Moving on, he also served Reliance Communications as its Head HR in 2015 before joining ShopClues in 2016.

“Shopclues has proved itself to be the game-changer of e-commerce business in India and it’s my pleasure to be a part of their journey of achieving profitability in 2018. ShopClues is in an exciting phase of growth and expansion and I’m happy to come on board at this crucial stage.” said Babu, Head-HR at Shopclues.