ShopClues boosts user experience with AppDynamics’ Intelligence

BENGALURU: In an  effort to provide glitch-free user experience for its customers, ShopClues -- an online marketplace founded by Sanjay Sethi in 2011--  has selected AppDynamics’ Application Intelligence Platform to provide a unified end-to-end visibility into the performance of its applications and infrastructure to trace and resolve technical glitches.

ShopClues needed an Application Performance Management (APM) solution which could proactively identify application performance issues to prevent downtime for business-critical apps. The company, which claims to have more than 50 million monthly visitors, wanted real-time visibility into its IT operations, to proactively spot application and infrastructure performance issues before they impact the business.

“ShopClues has always looked to put the interests of its consumers at the forefront. Our goal was to offer them the fastest, most seamless and glitch-free user experience which has been possible with the AppDynamics platform. Our website is now far more nimble and has a quicker load time, making shopping on it even easier and more enjoyable. Among the few globally recognized giants, AppDynamics was the simplest, fastest and easiest to integrate option for us,” said Sanjay Sethi, CEO & Co-Founder, ShopClues.

The AppDynamics Application Intelligence Platform is designed and architected to give business users the operational visibility and control they need, and to give end users the great experiences they’ve come to expect and demand. Enhance Software Solutions (ESS), a partner of AppDynamics, has advised both companies in the adoption and rollout of the solution across these technologies.

AppDynamics’ solution provides deep visibility into the core application code and infrastructure resources relating to JAVA, PHP, .net, C++ and other technologies by quickly identifying bugs, errors and latency, allowing smooth functioning of the ShopClues, the managed marketplace, which delivers to 12,000 cities in India, and covers 19 million products listings in over 5,000 categories.

“ShopClues is one of India’s premier online marketplaces and has the fastest growing user base. Handling increasing website traffic and managing IT operations required an experienced global player like us. Our Application Intelligence Platform is designed to simplify IT operations to avoid adversely affecting revenues. We’re glad to be working with ShopClues and hope to continue providing their customers a hassle-free shopping experience,” said Subrato Bandhu, head of operations for AppDynamics in India.