Singtel selects Amdocs for digital transformation in Singapore, Australia

NEW DELHI: Israeli business systems company Amdocs said that it has been selected by Singtel for a new business transformation project targeted to replace various legacy and third-party systems with a new, online, self-service and commerce platform that will enable Singtel to offer an improved and differentiated digital service experience to customers in its key markets of Singapore and Australia.

Singtel, is a Singaporean telecommunications company, with a combined mobile subscriber base of 500 million customers from its own operations and regional associates in 25 countries at end of March 2014.

“Amdocs was selected for a business transformation project to consolidate Singtel’s billing and customer support systems and product catalogs for retail and enterprise customers across all lines of businesses (wireless, wireline, broadband internet and television) and networks (2G, 3G and LTE),” the company said.

The digital transformation project will integrate with the Amdocs billing and customer care solution into one platform, providing a single customer view and a master enterprise-wide catalog for all products and services.

“Amdocs was selected as a systems integrator to deliver an integrated platform based on the Amdocs Digital Care and Commerce solution,” it added.

The solution builds on the company’s latest CES 9.3 portfolio release and incorporates several leading third-party solutions, including the latest Web technologies in the areas of content management and delivery, cloud services, analytics, social media integration and search.

Amdocs will also deliver testing services including performance and security testing to support the rollout, as well as ongoing application maintenance and support under a multi-year services agreement.

“Amdocs is helping us to achieve this vision on the digital front. Its Digital Care and Commerce platform provides a holistic view of all interactions. This would help us to offer our customers a consistent and personalized experience with seamless handover between devices and channels,” said Wu Choy Peng, Group Chief Information Officer, Singtel.

“Analysis1 shows that businesses that embrace digital transformation and are able to increase customer engagement on their online channels, will seize more revenue opportunities, operate more efficiently, and be more profitable than their competitors,” said Chris Williams, head of global marketing at Amdocs.

This agreement was signed subsequent to the December 2014 contract announcement with Singtel in December 2014.