Smartphones to overtake feature phones shipments in 2016: CMR Study

NEW DELHI: According to the latest study by Gurgoan-based CMR, the India mobile handsets industry is pegged to ship 250 million units. This would be a 4% growth vis-à-vis calendar year 2015. Elaborating further, the study reveals that smartphones will continue to be the growth engine for the market, expected to grow at 37% compared to 32% average growth for the previous three years.

4G and expansion of reach to Tier II and Tier III markets, besides the rural hinterland are expected to be the main reasons behind this growth. The CMR viewpoint discusses the focus areas around the 4Ps of Marketing, and also talks about the expectations of CxOs of leading handset vendors from the market. Fifteen leading handset makers across the spectrum of leaders and disrupters contributed to the CMR viewpoint.