Snapdeal, FICCI Ladies Organization enroll 4000 women entrepreneurs online

NEW DELHI: Commemorating International Women’s Day, Snapdeal, India’s largest online marketplace and FICCI Ladies Organization (FLO) have signed an MOU to kick-start the ‘Women Entrepreneurship (WE) in e-commerce’ initiative. Through this initiative, Snapdeal and FICCI FLO will enable digital inclusion for 4,000 women entrepreneurs and artisans, affiliated to FICCI FLO Chapters across 15 locations in India.

Snapdeal and FICCI FLO will work together to educate, enable and empower these entrepreneurs to leverage digital commerce to grow their businesses. In the first phase of this initiative FICCI FLO will develop a roadmap for digital inclusion and simultaneously on-board women entrepreneurs and artisans on Snapdeal and launch an exclusive online store - “FLO Women of India”. This will be followed by digital listing of associated NGOs and artisans.

Announcing the partnership, Dr A Didar Singh, Secretary General FICCI, said “India is the fastest growing e-Commerce market in the region and we need to further encourage women to foray into this area. FLO in collaboration with Snapdeal is doing a commendable job in this direction through the WE in e-Commerce Initiative.This initiative will facilitate the process of women empowerment by providing them a digital platform to promote their businesses. FICCI is indeed privileged to have this specialized arm and as the apex business organization in the country, we look forward to continuously compliment the efforts of FLO.”

Speaking about the initiative, Kunal Bahl, Co-Founder and CEO, Snapdeal said “At Snapdeal, our goal is to create 1 million successful online entrepreneurs by enabling them to tap new markets beyond geographical boundaries. We are delighted to partner with FICCI FLO and be a part of their mission to create new channels of opportunity for women entrepreneurs across India and take the agenda of digital inclusion a step forward.”

FLO President, Archana Garodia Gupta said “The FLO objective is to economically empower women, E-commerce can directly connect women to the market, particularly under privileged women and in Non-Urban centres, which will significantly empower women. Partnership with Snapdeal for ‘WE in Ecommerce’ will encourage and support women to get onto the Digital Platform, and enable women artisans to gain access to Pan India markets.

The FICCI FLO Store will house an assortment across diverse product categories and will be available on Snapdeal’s mobile, web and app as well as Snapdeal’s C2C platform - Shopo. Snapdeal will also provide access to its intuitive Seller Panel, enabling the women entrepreneurs to manage inventory and orders on their mobile phones. This will be further bolstered by the swift 'click, upload, and sell' feature on the Shopo App, allowing listing in minutes on the Shopo platform.