Snapdeal tops logistics capability in e-commerce: PwC & RedSeer report

NEW DELHI: According to recent reports by PwC and RedSeer Consulting, Snapdeal’s delivery time promise is the shortest across India and it also consistently follows up on this promise by delivering the fastest across the country.

According to recent PwC study which mapped leading e-retailers in India on their logistics capabilities, Snapdeal’s commitment to deliver is on an average faster than Amazon by at least 1 – 1 ½ days across metros and tier 2 & 3 cities. The lead is even wider with Flipkart trailing Snapdeal by 2 – 2 ½ days in big and small cities.

PWC Methodology: The PWC findings were gathered basis a tight delivery benchmarking exercise for categories like Electronics (Mobiles & Tablets, Laptops) and Apparel (Clothing), which contribute upto 75% sales of the e-retail industry. 35 SKUs with assured availability across three major players – Snapdeal, Amazon and Flipkart, were serviced from their respective fulfilment centers and tracked across 119 delivery pin-codes in Tier 1, 2 and 3 cities. The comprehensive mapping of average delivery time found Snapdeal to be the leader in on-time delivery across regions.

The PwC report shows that Snapdeal’s commits for delivery in 5 days in Metro and Tier 1 cities, as opposed to Amazon and Flipkart’s commitment of nearly 6.5 days. In Tier 2 & 3 cities, Snapdeal commits to deliver in 6 days, while Amazon promises delivery between 7-8 days and Flipkart takes longer at 8-9 days.

PwC findings comes after RedSeer Consulting reported similar results from an extensive mystery shopping exercise that it conducted by tracking 6000 orders across 25 cities. In April 2016, RedSeer had reported that Snapdeal had the fastest average delivery time of 3.9 days, followed by Amazon at 4.1 days and Flipkart at 5.1 days.

The RedSeer report also indicated that Snapdeal had a 99% delivery accuracy, which means that 99% of the orders get delivered in the time committed by it at the time of order booking.

Speaking about the findings, Jayant Sood, Chief Customer Experience Officer, Snapdeal said, “The recognition of our best-in-class delivery experience by PwC and RedSeer, is a resounding validation of our efforts to build robust logistical capabilities using both technology and partnerships. The ability to promise quick deliveries and consistently deliver within that is an important part of our mission to create India’s most reliable and frictionless commerce ecosystem.”

Snapdeal has invested $300 million over the last year to strengthen its logistics and supply chain capabilities and develop innovations at each leg of the delivery cycle. It has also added 2 million square feet of warehousing space spread over 25 cities and built 63 fulfillment centers to increase its reach to new geographies. Today, in partnership with 20+ specialized logistics companies, Snapdeal has created the widest delivery network spanning 28,000 pin codes.

Snapdeal also recently announced its new “plug and play logistics management system” to give end to end visibility of shipments in transit. This will soon be made available to Snapdeal’s logistics partners to further improve tracking and delivery capabilities across the country, including in remote locations.