South Korea’s Atomy expands global footprint with Brocade’s VTM

BENGALURU: NASDAQ-listed Brocade has announced that its virtual Application Delivery Controller (VADC) solution has been successfully leveraged by South Korean beauty and wellness direct-selling company Atomy to support its rapid global expansion. With the Brocade Virtual Traffic Manager (VTM) in place, Atomy has been able to increase its international market footprint, handling a steep rise in transactions without impacting its physical network even when the number of members accessing its online mall has tripled.

Atomy is the network marketing company that mainly sells cosmetics developed by The Korea Atomic Energy Research Institute, and HEMOHIM, health supplement.

Founded in 2008, Atomy is the second-largest direct sales company in South Korea. It started to expand internationally in 2010, first in the United States and more recently in Canada, Japan, Taiwan, and Singapore. By 2019, Atomy aims to be operating in 30 countries with Southeast Asia expansion targeted during 2016.

“Reliable, 24/7 operation of our online mall is critical to the business and, due to our high rate of growth, we'd reached the limits of our existing Layer 4 load-balancing switches,” said Tae-Jun Sim, Manager of the IT Department at Atomy Co Ltd. “The Brocade vTM is in a different league in terms of its capability and, as software running on virtual machines, it gives us on-demand capacity to cope with spikes in traffic from members accessing the mall. Following the Brocade vTM deployment, our server loads decreased and user response times improved by 50 percent. We've also been able to reduce our operating costs.”

Brocade vTM is a software-based Layer 7 ADC solution designed to provide a high-performance user experience while maximizing the efficiency and capacity of Web and application servers. While SSL/TSL offloading, content caching, and compression help improve application performance, features such as auto-scaling and intelligent load balancing also provide Atomy with a highly automated management environment, enabling it maximize the productivity of its network administrators.

"Atomy is a great case study of the benefits of network function virtualization," said Mike Lee, Country Manager of Brocade Korea. "It's all about removing network restrictions in order to compete while enjoying a superior return on investment. With Brocade vTM in place Atomy is now extremely well-positioned to keep delivering a consistently high-performance user experience as it steps into new markets, adds millions of new members, and grows its marketplace transactions exponentially."

Brocade vTM not only accelerates web application performance but also protects applications against external threats and network attacks, enabling network administrators to easily identify and resolve potential application issues and vulnerabilities. Running as a virtual appliance that can be hosted on all common virtual machine hypervisors, Brocade vTM delivers the cost benefit advantage of cloud technologies, while retaining the performance and security typically associated with hardware devices.