Strontium partners with Supertron

NEW DELHI: Post demonetization and government push to digital payments; the organized retail is expected to strengthen going forward. Foreseeing the future progress towards digitalization, Singapore-based digital storage manufacturer Strontium Technology has announced its tie-up with Supertron Electronics to expand its market presence and availability of its world class memory products.

The appointment will leverage Strontium’s extensive Memory and non-Memory products to address the growing market in India.

“We are very excited to deepen our relationship with Supertron Electronics and enhance its leadership offerings by using our complete portfolio of Memory and non-Memory products” said Vivian Singh, President & CEO, Strontium Technology.

“This partnership is an important step in enabling stronger market penetration thereby expanding Strontium’s presence in new customer spaces,"Singh.

Strontium also has a strong presence across other key organized players in the market including leading e-Commerce giants like Amazon.in, and leading large format retailers (LFRs) like Croma. It also has strategic alignment with specialist E-commerce sellers like Cloudtail.

To serve the market better, Strontium also mark its presence over 2000 retailers across the country thorough its existing distribution partner in western India, Hundia Infosolutions Private Ltd.

“Strontium is a leading digital storage manufacturer and this engagement is an extremely significant for us,” said V K Bhandari, MD, Supertron.

“Our appointment as Strontium distributor will enable Supertron Electronics to offer a comprehensive and sharply focused portfolio of world class memory products to the Indian masses. We are confident that Supertron will increase Strontium's market share of their highly regarded memory products through speed of delivery and availability of the wide range of product variants using our strong distribution network," he added.

In India, Strontium is now representing over 2000 cities. And as part of the company’s growth strategy, wants to reach out to the semi-urban and rural masses through this strategic tie-up with Supertron Electronics.