Subex unveils its new brand identity; launches Subex 3.0

BENGAURU: Telecom solutions provider, Subex has announced the launch of Subex 3.0. As part of its new strategy, Subex aims to become a telecom analytics solution provider from a business optimization provider. In line with this strategy, the company also unveiled a new logo, which represents a new chapter for the company. This announcement also coincides with Subex’s completion of 25 years.

The new analytics based approach, which Subex 3.0 entails, will see an increased focus towards newer areas such as Business Intelligence and IoT, while continuing to build and innovate upon its core competencies.

Speaking on Subex 3.0, Surjeet Singh, Managing Director & CEO, Subex Limited said, “Subex has been at the forefront of helping telcos through our industry-leading solutions. Since our inception, we have been sitting on a gold mine of data which is gathered across networks, customers, and systems. This, coupled with our domain knowledge and technological capabilities puts us in the best position to draw meaningful insights for telcos and hence help them to drive new business models, enhance customer experience and optimise enterprises through Subex 3.0.”

In addition to Subex 3.0, Singh also commented on the launch of the new logo, saying, “As we complete 25 years of working with 200 operators across 90+ countries and 3/4 th of the 50 largest CSPs globally, we are extremely excited to be unveiling our new logo and brand position. The new logo represents our vibrancy, energy and commitment, to create value for our customers in the digital era.”