This November, Videocon prepares to launch new flagship phone, Ultra50

NEW DELHI: India’s fastest growing mobile player, Videocon will unveil its latest flagship device — Ultra50. With the launch of this smartphone, Videocon intends to set new benchmarks in design and craftsmanship. Videocon has announced that as an introductory offer, Ultra50 will be available at Rs 8990 for the Indian market. This new device will be available on offline and online platforms from first week of November, 2016.

Along with its Curved Bezel Design, the Ultra50 offer features like Front Facing Fingerprint Sensor to make it more secured. The Front Facing Fingerprint Sensor comes with a super sensitive capacitive sensor making it more accurate and responsive, thus ensuring smooth functioning. Ultra50 comes with the pre-installed SOS-Be Safe emergency response app. Videocon’s ‘SOS-Be Safe’ app empowers the user to get help effectively, swiftly at any emergency conditions.

Ultra50 uses Asahi Glass from Japan. The device has a 5-inch HD IPS Display supported by MiraVision, which leverages MediaTek's algorithms expertise to offer a range of visual enhancements for images and videos, while preserving power. Ultra50 is fronted with a 5MP Camera with Selfie LED Flash and backed with 13MP rear AF Camera with Dual LED Flash and Phase Detection Auto Focus (PDAF) technology for capturing fast moving objects.

Ultra50 runs on Android 6.0 Marshmallow supported by 1.3GHz Quad-Core Processor that has a 64-bit configuration to multitask better and faster on 4G. The device comes with 3GB DDR3 RAM and 32GB expandable internal storage backed by 3000mAh battery for a seamless and power packed multitasking experience.

Commenting at the launch, Akshay Dhoot, Head of Technology & Innovation, Videocon, said, “With the launch of our flagship smartphone, Ultra50 today, Videocon Smartphone is further establishing itself as a consumer-centric brand. We are a brand that continuously innovates to meet the growing needs of consumers with great designs. While features like Selfie Flash, SOS-Be Safe and front facing finger print sensor in Ultra50 help empower consumers, we believe its stylish curved bezel design and finishing will appeal to the taste of our consumers.”

Dhoot also said that Ultra50 offers Unlimited Entertainment through the best entertainment content by pre-installed ErosNow app wherein users get a full theatre experience with a free 1-year membership to over 3000 movies and music videos. The handset also offers an opportunity to plunge into most engaging gaming experience with free game on Gameloft app. Along with this, Videocon is also giving customers an 18-months long warranty and 15-day replacement warranty, which are higher than similar offers from other companies. All these customer centric schemes and offering have been rolled out by Videocon Smartphone just to empower consumers through more secure and trustworthy buying experience.