TP-LINK launches Neffos to foray into mobile devices

MUMBAI: TP-LINK, the global leader in consumer and SMB networking products, has launched a new brand line Neffos, thereby creating an entry in the mobile devices market to expand the scope of its business. The brand name, taken from Greek language, means ‘clouds’, has an additional meaning that is ‘very exciting’ when understood in the context.

The release of Neffos marks TP-LINK's expansion from fixed equipment (router, smart home system, cloud service) to mobile devices that are part of digital ecosystem for the users. With the current accumulation of technology in the telecommunication industry, TP-LINK thrives to make the best of humanized design. Neffos is a breakthrough for TP-LINK to set up a link with smart devices through standard protocol to create an ideal digital ecosystem for users.

Jeffrey Chao, President at TP-LINK said, “Our original intention of developing Neffos was about creating a unique digital experience by establishing a seamless connection between people and devices. We are confident that Neffos will provide a sense of joy of technology for users while at the same time offer a simple lifestyle for them in such era of information explosion.”

Neffos debut as mobility brand scripts TP-LINK's ambitious expansion of the customer pie and its centrality to users' personal digital ecosystem. According to the IDC 2015 ranking, TP-LINK is the undisputed number one in global market share in Wi-Fi products at 42.9%, which is 33.42% higher than the second place. Its success is due to TP-LINK's consistent consideration of ‘close to life’ as the core development philosophy through research and development of high-quality products.

“In the future, we would like to create an intelligent identification ability in different scenes to automatically activate and control relevant devices for users. Via Neffos, users will have a closer connection with their home devices,” added Chao.

Neffos product range is expected to be launched in Q1 2016. No specific product range, prices or launch dates have been announced for India.