Truecaller unveils TrueSDK to ease login authentication for app developers

NEW DELHI: Truecaller has opened its TrueSDK to app developers via a globally accessible self-service portal. TrueSDK would help end users to quickly utilize their Truecaller credentials with a one touch sign-up to third-party apps with their phone numbers. The company says that its TrueSDK kit can be used by any app to offer one touch sign up, update a user's information, or verify the user's phone number based identity in their mobile apps through the users' consent.

Since its launch in February this year, TrueSDK has become a preferred app sign-up mechanism for a diverse set of brands and startups. It has also achieved significant traction from consumers using Truecaller to sign up or on-board third party apps. Early access partners across industries are seeing over one-third of their sign-ups on their apps coming from TrueSDK. With the one-click sign-up process, partners have increased their sign-up rates with over 25%.

“TrueSDK is a catalyst in our journey to become the mobile identity platform of choice. The ubiquitous phone number is already the native identity for millions of users both online and who are yet to come online, especially in growth markets. For next billion connected users, the email based web identity will not even be a relevant option. At the same time, we are seeing TrueSDK contributing to over one-third of daily signups of apps integrated with TrueSDK and significantly increasing their user growth from across geographies,” said Priyam Bose, Director of Worldwide Developer Relations at Truecaller. Priyam further said, “With this positive momentum, we have now launched the TrueSDK self service. We are democratizing the access to the TrueSDK to all app developers globally and can start accessing and using TrueSDK in their apps from the self service developer portal.”