U.S.-Based OWC launches subsidiary in Indian market

NEW DELHI: OWC Digital, a leading zero emissions Mac and PC technology company, today announced its foray into the Indian market in the country’s capital.

OWC began its journey in 1988 and today employs more than 220 people with facilities in Woodstock, Illinois; Las Vegas, Nevada; and Austin, Texas. For over 28 years, OWC’s commitment to innovation has consistently delivered a unique approach to upgrade solutions, professional storage, and high performance memory that enable Apple computers to go further.

Speaking on the Company’s foray in the Indian market,  Larry O’Connor, Founder and CEO, OWC said, “India is poised for exponential growth in the years to come and with its ambitious programs like Make in India and Digital India, we see there is a huge opportunity for us to work closely with partners here and contribute to the country’s economy and customers, by our path breaking technological upgrades and solutions. India will be the hub for us, for all Southeast Asian markets, and we see a great and sustainable business opportunity for us here in the long run.”

“Apple makes great computers that last very long – OWC is a leading developer of internal upgrade solutions that sustain, accelerate, and enable Macs to keep going strong and fast, even better than new. This is of even more benefit with consideration of Macs, even of seven years in use, being officially supported and able to utilize MacOS Sierra, Apple’s latest and most modern operating system. Beyond internal upgrades, our leading edge external storage lines go to the extreme of fulfilling the need of reliable, production-ready drives for every step in our work-flow. From set to studio, we are determined to deliver on our commitment to bringing the same experience for our customers in India,” he further added.

OWC has long been recognized worldwide for creating upgrades for Apple computers and has an innovative range of products for India’s Macintosh users. Creating solutions for real user needs that have otherwise gone unaddressed. The Company will eventually be addressing PC users as well with its technological upgrades and offerings.

Commenting on his plans for India operations, Ankoor B Sarkar, Executive Director, OWC APAC Pvt. Ltd. said, “India has a big market for upgrades and enhancement solutions. Industries today are constantly and consistently looking toward evolving faster and more efficient ways of scaling up work and businesses. With India soaring to new heights, I am certain that we have made the right choice by choosing India as a business destination outside U.S. market and I believe we are here at just the right time.”

He further stated that the company would invest extensively in the India market in terms of setting up offices, mapping regional requirements and addressing local customer service.

“OWC’s Indian market Go-to-market strategy is very specific to working closely with the Mac communities, Mac enthusiasts, across domains. While the majority of the Company’s business is expected to come from the Media and Entertainment industry & other regional film/digital content fraternities, the up-gradation business with regard to Memory & Storage perspectives will flourish from across segments and industries. We are also focusing on building a strong channel eco-system which will ensure quality services to support logistical demands. We already have channel partners like REDINGTON who are already partners to Apple products as well. We also have STAR CONNECT on board for our memory business.” Sarkar added.

OWC APAC Private Limited – a 100% subsidiary of OWC – will work closely with Mac enthusiasts as well as Mac communities. A large portion of its business will come from providing needed memory and storage solutions to Bollywood and other regional film/digital production studios. The company plans to reach out to the end users by using various platforms with OWC products and services, while maintaining strong channel eco systems.

OWC will be introducing its SSD lineup for MacBook, MacBook Pro, MacBook Air, & Mac Pro. The Company is a pioneer in the PCIe SSDs for MacBook pro, MacBook Air 2013 & later series, & unique when it comes to Internal & External storage upgrade solutions as well.

OWC Envoy Pro mini is uniquely designed with USB 3.0 connectivity. Other products, which have Thunderbolt platform connectivity, USB-C Dock connectivity and Thunderbolt 2 RAID Storage products are already scheduled to be launched in India very soon.