UCWeb inks partnership with Hungama Music

NEW DELHI: Alibaba mobile business group’s UCWeb Inc has tied up with India’s leading digital entertainment service Hungama Music. Hungama has announced that beginning today, for the next 6 days, users of UCWeb get to download from Hungama’s exhaustive music library of over 2 million tracks. Hungama Music is one of India’s largest streaming services, catering to the needs of not just Bollywood music lovers but followers of other streams of music such as regional, devotional, western, pop and EDM music.

Speaking about this partnership Kenny Ye, MD, UCWeb India said, “We are constantly striving to reshape the mobile lifestyle of our users. We are the number 1 mobile browser in India, with exhaustive local content across different categories including cricket and entertainment. This partnership will give our users high quality and select content, entertainment and experience possible through a mobile browser. We want to redefine what users can do with a mobile browser.”

Siddhartha Roy, CEO of Hungama.com said, “With Hungama Music being the biggest streaming service in the country and UC Browser being the No. 1 mobile browser in India, it was an association waiting to happen. It gives a brilliant opportunity to UC browser users to get access to Hungama’s comprehensive music service across genres.”

The tie-up with Hungama.com, one of the world’s largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content, could be the dawn of a new era in the entertainment industry.