Viber inks alliance with Khaugalideals to boost e-commerce business

NEW DELHI: Viber Media S.a.r.l. and Khaugalideals Pvt Ltd have signed a strategic alliance that will create synergies and new workflows in the food tech and mobile messenger communication field.

Viber has developed a new feature in its over-the-top mobile and desktop application, VIBER app that enables communication by means of the Internet through smart phones or other devices called public chat.

According to the agreement, khaugalideals.com will be creating a public chat, which shall include real, lively, ongoing conversations about the offers, consumer promos, consumer testimonials etc in any format supported by the Viber Public chat (Text, Images, Videos, Stickers, Doodles and any future formats). Through this new engagement Khaugalideals.com aims to connect the foodies on Viber and promote restaurant and food related events through Viber Platform.

Both Viber and Khaugalideals.com shall promote and advertise both companies’ features through respective Mobile Apps, Website and social media. Viber will also promote the ‘public chat’ feature of khaugalideals.com through online and offline platforms.

Under the agreement khuagalideals.com will also promote Viber services through its social media assets. Khaugalideals.com will be creating 1 business offer every month related to restaurants deals, to be published in its public chat. Viber will include Khaugalideals.com in Public Relations, social media, and marketing materials related to the exclusive promos on their public chat.

Promotion of khaugalideals’s public chat on social media assets once every quarter for the  duration that is (two years).

This alliance is part of Viber’s plan to reach out to the start –up space in India. It will also benefit start – ups to generate more businesses, customers and traffic to company’s website and mobile app. Currently Khaugalideals.com has half million registered users across India. The alliance will help the start up to communicate directly with all the registered users. Through this agreement both companies aiming to exploit the growing smart phone internet users of India. The alliance is also aiming to support the street food vendors and explore the possibility of connecting these largest and unorganized small businesses through social media.