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Videocon Telecom woos female subscribers with free data

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Voice&Data Bureau
New Update
women and mobile

NEW DELHI: Videocon Telecom, the telecom brand of Videocon Group, has announced 1GB free data for all its female subscribers from tomorrow.

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Under this initiative, the telco said 1GB free data will be extended as 100MB per month for 10 months for all female subscribers. This benefit will be over and above any other data benefit provided to subscribers.

As per Videocon Telecom, the percentage of data users among female users is slightly less than males, and this initiative will definitely increase the data penetration among female subscribers. The telco will also be providing a help-line for first time data users on know-how of internet and data usage on mobile phones.

The telco also announced free and unlimited access to government’s web portal, the National Portal of India for all its subscribers. This will enable each subscriber of the telco to access online services from Government of India. Both the benefits will be available to subscribers starting July 16, 2015.

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In support to the ‘Digital India’ initiative, the telco announced 750 MB of free data for all non-data users earlier this month.

Today's announcement was made during a press conference in Bhopal by Arvind Bali, Director and CEO, Videocon Telecom.

Arvind Bali, Director and CEO, Videocon Telecommunications said, "We are pleased to announce two more initiatives under the honorable Prime Minister’s ‘Digital India’ vision. The first initiative for female subscribers is not only limited to digital connect, but it also supports women empowerment. As per our customer usage analysis, the data penetration among females is slightly less, and this initiative would definitely help take up the data penetration among female users. The other initiative is allowing free and unlimited access to the Indian government website or the National Portal of India which is a single point of information & online services from the Government.”

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“We would continue to take more initiatives and make our contribution towards making our honorable Prime Minister’s vision of ‘Digital India’ and transform India into digital empowered society and knowledge economy, in short ‘power to empower,” he added.

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