Vodafone proposes 'Fun with U’ for Indian youth

NEW DELHI: Targeted at the socially active, rapidly growing and increasingly demanding Indian youth, Vodafone has launched ‘U’ ─ a dynamic proposition, perfectly poised to be the ‘Connector ’, ‘Enabler ’ and ‘Entertainer’ by offering a wide array benefits, delivered digitally and accessible via the mobile to stay always connected with friends, fun and the Internet.

Launching Vodafone ‘U’, Sandeep Kataria, Director – Commercial, Vodafone India, said, “India’s 200 million strong youth are optimistic, vocal, trendsetting and very social media savvy. Brought-up in an ever connecting world courtesy the mobile revolution, today’s youth is extremely comfortable with technology. The mobile phone plays a central role in their life, both as a command center as well as a companion. Vodafone ‘U’, is thus designed to facilitate better, this unique relationship between the youth and their mobile in a seamless and enriching way.”

The features of Vodafone U pre-paid includes: day and night data; Buddy Lifelines at a special call rate of 20p/min; Data Loan for those who run out of pocket money and data, where Vodafone promises to offer a data loan of 60MB of 3G/4G for 2 days; and free music downloads for 2 months.

Speaking about Vodafone ‘U’, Arvind Nevatia, National Head - Consumer Marketing, Vodafone India said, “We have combined the best of Vodafone’s global experience with deep understanding of India to resonate # FunwithU. On offer is a bundle of benefits that will keep the young patrons of Vodafone ‘U’ always connected with friends and fun via the world of Internet, voice, music plus exciting digital offers and experiences.”

Vodafone will attract the youth with its collaborative content by three leading youth icons – Kanan Gill, Raftaar and TVF. Exclusive and unique digital assets have also been deeply integrated with the MyVodafone App to make the user experience richer.