VOOT partners Google to launch Video-On-Demand Progressive Web App

NEW DELHI: VOOT, Viacom18’s ad-supported Video-On-Demand OTT service, has turned its mobile website into a Progressive Web App (PWA) using features such as Add to Homescreen and a service worker. PWA allows reliable, fast, and engaging experience for users on mobile web.

Gaurav Gandhi, COO, Viacom18 Digital Ventures, commented, “ In this business both content and technology have equal equity in realizing the potential of our Consumer Proposition. We are delighted to work closely with Google to launch VOOT on the PWA platform. This launch significantly enhances the experience for all VOOT users on mobile browsers and we believe this is a big step where users can have an equally rich experience of our service without downloading the app.”

VOOT is available as both a native app and a mobile web app. It offers close to 35000 hours of premium content that includes not only exclusive shows from the Viacom18 network channels like Colors and MTV, but also Original Series created for VOOT. It is also one of the largest online destination for kid’s content under its brand VOOT Kids.